You’ve probably either read or heard about this ingredient often. As the evolution of the beauty industry in the past 5 years has led to increased consumer knowledge of ingredients, HA was one of the first buzz-worthy words that shoppers wanted to buy.
But what is hyaluronic acid, and is it actually worth all the hype? In short, yes.
HA is the main component that gives your skin structure, and is responsible for that plump, hydrated and youthful look. It also plays a pivotal role in the wound healing process, so the higher the amount of HA that exists within the skin, the less it is showing lines, wrinkles and sagging. So, yeah – it’s very important, which is why our founder, Molly Sims, ensured our Xtremely™ Rich Moisturizer was properly formulated with it.
It’s naturally developed by the body, but the amount that is developed decreases with age. However, because it’s naturally produced by our bodies, it truly is suitable for all skin types. It’s a gentle ingredient that every human being is quite acclimated with, so incorporating it into your skincare doesn’t cause any negative side effects – only positive reactions.