Celebrating the Magic & Meaning Behind YSE Beauty...

Written by Dahvi Shira

The saying, time flies when you’re having fun has never felt more true for YSE Beauty and our special founder, Molly Sims.  While yes, launching a business can be wildly stressful, the payoff is also immeasurable—and Molly’s been enjoying every moment of building both her skincare brand and its incredible community.   After 3 years of many formulations (and many cocktails), the brand finally launched in April of this year, and now just celebrated its 6-month anniversary.

To honor the special occasion, Molly hosted an intimate celebration at her residence with a candlelit dinner party under the stars.  Opening up her Los Angeles home, Molly wined and dined with a noteworthy group of editors, tastemakers and influencers in the beauty and lifestyle industries.

While enjoying cocktails and hors d'oeuvres at the start of the evening, guests experimented with products, enjoyed photoshoot moments with life-size products and had the opportunity to mingle with Molly.  Guests were then escorted to their tables to enjoy a decadent poolside dinner, after first listening to a heartfelt speech from Molly on the reason behind the brand's inception. 

After the birth of her first child, she embarked on a very difficult skin journey for about 10 years, an array of struggles popped up – like cystic acne, melasma and hyperpigmentation.   After discovering her own secrets, she longed to create products that would help other women struggling with their skin, like she once did.  And thus began, YSE Beauty.

During this candid speech,  she opened up in greater length about her confidence struggles during this time, and how during this time, she realized that life is so much more than constantly hiding your skin – and inevitably hiding yourself because of it.  She shared her experience, many laughs and listened to other women vocalize their own personal experiences with skin.

Following the honest and significant conversations, dinner and dessert were served by the candlelight.  Guests left the soireé with an engraved YSE Beauty Vacation Glow Highlighter Stick and the brand’s new holiday kit, The Perfect Nightcap.  

And because you are a part of our community, we wanted to share some of our brand’s important moments, too, on what was shared at the intimate bash. The biggest takeaways as a 6-month mark of our brand? 

  • YOU sold out our award-winning Your Favorite Ex Exfoliating Pads, which has become our no. 1 best seller over the past 6 months.  Don’t worry though, they’ll be back in stock… very soon.
  • A close second fan fave is our Skin Glow SPF 30 Primer… which was talked A LOT about at the event.  Guests shared this was their most recent beloved product, because of its multi-purpose nature and the natural-looking glow it gives to skin
  • Despite how it may look, YSE isn’t pronounced Y-S-E—it’s pronounced wise. What can we say? We like to get a little playful! 
  • The @ysebeauty DMs are always open! Molly and the brand team love hearing from its community.  Please always feel free to reach out with any questions, concerns, personal skincare triumphs—or even cocktail questions or recs.   Molly has plenty to share!

Much more is in store for the brand, and we’ll continue bringing you along for the ride.  For now, thank you for being a part of our journey – we’re forever grateful.