NEW

Wide Awake
Brightening and Depuffing Eye Cream
• 10ml / 0.33 fl. oz.

Like 10 hours of sleep in a tube, this clinically backed eye cream instantly brightens, smooths, and blurs, helping visibly improve the appearance of dark circles, puffiness, and fine lines over time. It’s made with a potent yet gentle blend of brightening THD vitamin C, niacinamide, and white shiitake extract. Caffeine plus arnica extract provide a tightening and calming effect while squalane brings fast-plumping hydration. 

Designed to be worn alone or under makeup as a smooth, hydrating base, Wide Awake is available in four flexible, color-correcting tints that help minimize the look of imperfections, sheering out to a soft-focus glow.

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  • Brightens
  • Depuffs
  • Hydrates
  • Smoothes fine lines
  • Antioxidant
  • leaping bunny certified
  • proudly
    vegan
  • dermatologist tested

Before & After 4 Weeks

- YSE Beauty
YSE Beauty
- YSE Beauty
YSE Beauty
- YSE Beauty
YSE Beauty
After 4 Weeks
100%

of users showed improvement in under-eye puffiness

100%

of users showed improvement in dark circles

100%

of users showed improvement in fine lines & wrinkles

100%

of users showed improvement in moisturization

*In a clinical study across 30 panelists after 4 weeks of use

You in Wide Awake Brightening Eye Cream

<p>Molly Sims Swears Her New Product Fakes the Look of 8 Hours of Sleep—and We’re Listening</p>
NEWBEAUTY

Molly Sims Swears Her New Product Fakes the Look of 8 Hours of Sleep—and We’re Listening

Read More

Key ingredients for glowing results

THD Vitamin C + Niacinamide

The most gentle form of Vitamin C visibly brightens skin while helping calm inflammation. Brightening Niacinamide (Vitamin B3) deeply hydrates, supports the skin barrier, and improves the look of fine lines over time.

Caffeine

A powerful antioxidant that helps boost circulation to visibly depuff and awaken tired under eyes. Caffeine also helps protect skin from UV-induced damage, supports firmness, and slows the look of photoaging.

Arnica Montana Flower Extract

Helps calm inflammation and micro swelling in the delicate under-eye area, reducing swelling and discoloration to give the under-eye area a smoother, more even appearance.

How to Use

Applying product Applying product

Step 1 Apply

Pull-off cap, pump applicator to dispense product. Apply 2-3 dots on clean, dry skin under each eye.

Applying product Applying product

Step 2 Blend

Gently glide ring finger across product and tap to blend.

Applying product Applying product

Step 3 Massage

Slowly massage entire orbital bone using the cool-tip metal applicator in an inward movement to smooth out lines and outwards to immediately depuff.

Applying product Applying product

Step 4 Take On Your Day

Wear alone or under/over makeup. Concealer, now made optional.

5

AM Routine

Rise and shine with an easy morning routine that takes little time, but still delivers next-level luminosity.

YSE Beauty

Rise and shine with an easy morning routine that takes little time, but still delivers next-level luminosity.

Add All to Bag

Why Molly loves it

“As a founder, a producer, a podcaster, and a mom of three, I’m not exactly clocking a full eight hours. This little tube is my secret weapon to looking like I’ve got it all together. It brightens, depuffs, smooths—and gives that glowy, color-correcting tint I spent months obsessing over. For all my moms, my multitaskers, my do-it-all ladies, this is just as much for you as it is for me!”

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